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<channel>
	<title>Amy Linert</title>
	<atom:link href="http://amylinert.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://amylinert.com</link>
	<description>Public Relations, SEO, Social, Phoenix</description>
	<lastBuildDate>Tue, 13 Dec 2011 03:27:12 +0000</lastBuildDate>
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		<title>Gratitude Journal Day #15 – Warmth in others</title>
		<link>http://amylinert.com/2011/12/13/gratitude-journal-day-15-%e2%80%93-warmth-in-others/</link>
		<comments>http://amylinert.com/2011/12/13/gratitude-journal-day-15-%e2%80%93-warmth-in-others/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 03:27:12 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=72</guid>
		<description><![CDATA[A bit harder today to pin point moments of gratitude without going the standard route of “a roof over my head, good in my belly and a dog that loves me.” So I looked at other people and found things to be grateful for within the world. • A significant donation to a local women’s [...]]]></description>
			<content:encoded><![CDATA[<p>A bit harder today to pin point moments of gratitude without going the standard route of “a roof over my head, good in my belly and a dog that loves me.” So I looked at other people and found things to be grateful for within the world.</p>
<p>•	A significant donation to a local women’s shelter during a fundraising luncheon today organized by a friend.<br />
•	Getting the “all clear” text message from a friend of mine who was worried her life plans would be put on hold for her and her husband.<br />
•	Having enough will power to get back into the gym and finish a strong 3 miles</p>
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		<title>Gratitude Journal Day #13 &amp; 14 – Grandparents, back roads and a clean house</title>
		<link>http://amylinert.com/2011/12/11/gratitude-journal-day-13-14-%e2%80%93-grandparents-back-roads-and-a-clean-house/</link>
		<comments>http://amylinert.com/2011/12/11/gratitude-journal-day-13-14-%e2%80%93-grandparents-back-roads-and-a-clean-house/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 23:49:56 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=71</guid>
		<description><![CDATA[Slacking! Slacking! Such a slacker at times, but don’t discredit my efforts. I have been making mental notes and in my purple book notes of things to be grateful for each day. With so many recent changes, getting to my personal time has been a bit harder. But today and yesterday was all about me, [...]]]></description>
			<content:encoded><![CDATA[<p>Slacking! Slacking! Such a slacker at times, but don’t discredit my efforts. I have been making mental notes and in my purple book notes of things to be grateful for each day. With so many recent changes, getting to my personal time has been a bit harder. But today and yesterday was all about me, and it felt AWESOME!</p>
<p><span id="more-71"></span></p>
<p>Things of gratitude the past two days:<br />
•	A clean house. There is no better feeling than a vacuumed, scrubbed, dusted, and fresh laundried house. A weight lifts everytime, and when I sit on the couch in the afternoon/evening, and see how perfectly organized and clean my abode is, it’s heartwarming.</p>
<p>•	Sleeping all day. I don’t do it often, and no, I’m not sick, but the ability to sleep all day, get up for a few hours for a jog, and then back to bed is an amazing thing to be thankful for. Makes you feel refreshed, centered and relaxed.</p>
<p>•	My grandparents. I learned a hard lesson when I was 22. I missed the last time I would ever see my mom’s parents alive because my live-in boyfriend at the time and I had a fight. I put him and my emotions first, and two weeks later my grandparents passed on. Having learned that lesson, and reliving it every day that I think about “what ifs” over them, I see my dad’s parents as much as I can. I hear the same stories, look at the same photos, read the same memories they wrote down. And I am every so grateful for it. I lost a lot of family history on my mom’s side, but on my dad’s I won’t. I have it memorized, and what’s not memorized is written down by them. This afternoon I spent 2 hours going through ornaments that are anywhere from 10 to 50-years old to add to my starter collection at my house. </p>
<p>•	Back roads. There’s something to be said about spending an hour or two slowly making your way home on the back road. Windows down, music up and taking in the scenery you’ve never full experienced before. Seeing the farms (Duncans), driving past horse pastures, and dairy cows,  cotton fields and along the base of the White Tank Mountains. Having nowhere to be but exactly where you are. It’s one of the most efficient ways to clear my mind since I always have to be somewhere, normally.</p>
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		<title>Day #7, 8 and 9 – Gratitude Journal</title>
		<link>http://amylinert.com/2011/12/06/day-7-8-and-9-%e2%80%93-gratitude-journal/</link>
		<comments>http://amylinert.com/2011/12/06/day-7-8-and-9-%e2%80%93-gratitude-journal/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 04:53:57 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=69</guid>
		<description><![CDATA[Okay, now I understand why everyone was posting their journals to their Facebook profiles – ease. You can post straight from your mobile device so missing a day is not an issue. Noted. Overall, I am so grateful for this past weekend. It was the perfect storm of activity, fun, letting loose, and unexpected-expectede-ness. My [...]]]></description>
			<content:encoded><![CDATA[<p>Okay, now I understand why everyone was posting their journals to their Facebook profiles – ease. You can post straight from your mobile device so missing a day is not an issue. Noted.</p>
<p>Overall, I am so grateful for this past weekend. It was the perfect storm of activity, fun, letting loose, and unexpected-expectede-ness. My gratitude goes to:</p>
<p><span id="more-69"></span><br />
•	New friends that are quickly becoming close friends. Being more comfortable with a person who is genuine, and shows me that it’s okay to make new friends everywhere you go. To lighten up, show my goofy self, and enjoy the moments in front of us. Without that friend on Saturday during the Volleyball tournament, I would have let my competitive, have-to-do-it-well side of me take out a lot of the fun I had.</p>
<p>•	Straws – oh man am I grateful for you! Especially when there’s PBR in that cup.</p>
<p>•	A community who supports and gives back. Saturday I played in a charity sand volleyball tournament, and it rocked! So may new faces, but more importantly, many community leaders there to help donate, run and be part of the 1st annual event. Check out Athlete’s Promise: http://www.athletespromise.org/ </p>
<p>•	For friends birthdays! The perfect excuse to head to the nearest casino/nightclub dressed in the hottest Vegas fashion and rock like rock starts until the wee hours of the morning. LeiLani’s birthday introduced me to new friends and people, and was the prime opportunity to connect with another friend who’s been elusive.</p>
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		<title>Day #6 – Gratitude Journal –Scavenger Hunts and Air Guitar</title>
		<link>http://amylinert.com/2011/12/02/day-6-%e2%80%93-gratitude-journal-%e2%80%93scavenger-hunts-and-air-guitar/</link>
		<comments>http://amylinert.com/2011/12/02/day-6-%e2%80%93-gratitude-journal-%e2%80%93scavenger-hunts-and-air-guitar/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 15:23:27 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[air guitar]]></category>
		<category><![CDATA[dancing]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[gratitude]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=67</guid>
		<description><![CDATA[Being the end of the week (pretend I posted this last night) is something to be grateful for, I’m not going to cop out and use that for my post. Instead, I’m forcing myself to look at the other side of things today. My gratitude for today: • Every place, relationship, setting has its good [...]]]></description>
			<content:encoded><![CDATA[<p>Being the end of the week (pretend I posted this last night) is something to be grateful for, I’m not going to cop out and use that for my post. Instead, I’m forcing myself to look at the other side of things today.</p>
<p>My gratitude for today:<br />
<span id="more-67"></span></p>
<p>•	Every place, relationship, setting has its good and bad. And it’s easy to see the bad more often than the good, and truly I think that’s a reflection of one’s own full-time happiness. Something that has been hard for me the past few weeks/months. Today, I see the value of all of the staff events and fun we have at work. And the scavenger hunt was the best in a long time. I’m naturally goofy, but rarely let people who aren’t close see that side. The hunt at work today let me shine in that light, and for a few hours, I was reminded. </p>
<p>•	Living alone on nights like last night. Where you just have a party with you and your dog, blaring music, dancing around while making dinner and just enjoying the freedom.</p>
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		<title>Day #5: Gratitude Journal &#8211; Understanding</title>
		<link>http://amylinert.com/2011/12/01/day-5-gratitude-journal-understanding/</link>
		<comments>http://amylinert.com/2011/12/01/day-5-gratitude-journal-understanding/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 04:38:03 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[gratitude]]></category>
		<category><![CDATA[starbucks]]></category>
		<category><![CDATA[tears]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=66</guid>
		<description><![CDATA[Three things to show gratitude for today: • Taking the time to sit and listen to a colleague, hear their frustrations, questions, and goals and together identify opportunities, challenges and to just talk. • Free drink at Starbucks • Being comfortable enough with a friend to let the tears speak the words I can’t seem [...]]]></description>
			<content:encoded><![CDATA[<p>Three things to show gratitude for today:</p>
<p>•	Taking the time to sit and listen to a colleague, hear their frustrations, questions, and goals and together identify opportunities, challenges and to just talk. </p>
<p>•	Free drink at Starbucks</p>
<p>•	Being comfortable enough with a friend to let the tears speak the words I can’t seem to say, and know they understand. </p>
]]></content:encoded>
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		<title>Wow! What a week for PR no-no’s.</title>
		<link>http://amylinert.com/2011/12/01/wow-what-a-week-for-pr-no-no%e2%80%99s/</link>
		<comments>http://amylinert.com/2011/12/01/wow-what-a-week-for-pr-no-no%e2%80%99s/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 04:24:26 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Durex]]></category>
		<category><![CDATA[issues management]]></category>
		<category><![CDATA[Jason Rose]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=65</guid>
		<description><![CDATA[Wow! What a week for PR no-no’s. Two stories on bad PR moves. The first about a long-time PR practitioner posting not-so-nice comments about special needs, and reacting in what we teach out clients not to do. The second about a South African condom company who took vulgarity too far, and at the worst possible [...]]]></description>
			<content:encoded><![CDATA[<p>Wow! What a week for PR no-no’s. </p>
<p>Two stories on bad PR moves. The first about a long-time PR practitioner posting not-so-nice comments about special needs, and reacting in what we teach out clients not to do. The second about a South African condom company who took vulgarity too far, and at the worst possible time.</p>
<p><span id="more-65"></span></p>
<p>A Rose Wilts</p>
<p>Locally in the Arizona market, well known ( and not always well liked) Jason Rose was fired as a representative for Special Olympics Arizona for posting insensitive comments on Twitter surrounding special needs. A full story can be read on <img src="http://stateofthe48th.com/2011/11/28/ariz-special-olympics-terminates-relationship-with-jason-rose/" alt="State of the 48 - Rose Fired" />. </p>
<p>With social media, everyone can forget at times that though they have personal accounts, and mention such in their profiles (mine included), those in the PR/Marketing industry still represent the goals and initiatives of their clients. Personal accounts shouldn’t be locked down and held accountable for everything posted, but precautions and a realization that posts are public, should still be heeded. While I’m sure Jason didn’t conduct a checklist of before he posted:</p>
<p>•	Do I have clients that will be upset?<br />
•	Does this go against a positive image I’m representing?<br />
•	Is this harmful?</p>
<p>Fueling the issue was the response once it was picked up – “I meant the opposite.” As PR practitioners we drill our clients to take a step back before responding and make it accurate, meaningful and take some sort of action towards a goal (changing behavior, acknowledging a breakdown, etc). Rose knows controversy and issues management better than most, I’m sure. He should have taken his own advice.</p>
<p>But there is a hero in this story, Special Olympics themselves.  They held steadfast to their mission and values and severed ties quickly with Rose. A beautiful statement that abuse, ignorance and neglect of any kind will be tolerate on any level. </p>
<p>Lesson: Hold fast to values and missions, and don’t tolerate anything less – your PR person or not.<br />
The second is Durex – a condom brand from South Africa. Memeburn.com wrote a great summary of the issue: <a href="http://memeburn.com/2011/11/durex-social-media-cock-up-is-no-joke/" title="Durex Oops" target="_blank">http://memeburn.com/2011/11/durex-social-media-cock-up-is-no-joke/</a><br />
((COPY COMING)) </p>
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		<title>Day #4: Gratitude Journal – Keep Calm &amp; Sparkle</title>
		<link>http://amylinert.com/2011/11/30/day-4-gratitude-journal-%e2%80%93-keep-calm-sparkle/</link>
		<comments>http://amylinert.com/2011/11/30/day-4-gratitude-journal-%e2%80%93-keep-calm-sparkle/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 05:56:20 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[#VSFashion Show]]></category>
		<category><![CDATA[gratitude]]></category>
		<category><![CDATA[lingerie]]></category>
		<category><![CDATA[role models]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=64</guid>
		<description><![CDATA[I am probably one of the most open females about the excitement of the Victoria Fashion Show. To me, it’s almost like the excitement of the Super Bowl, but on a more lacey, and less massive level. It doesn’t bother me that the models are inches taller and thinner than I am. What gets me [...]]]></description>
			<content:encoded><![CDATA[<p>I am probably one of the most open females about the excitement of the Victoria Fashion Show. To me, it’s almost like the excitement of the Super Bowl, but on a more lacey, and less massive level. It doesn’t bother me that the models are inches taller and thinner than I am. What gets me interested is the story concepts, the music and the candid interviews with the Angels about their passion and hobbies outside of modeling &#8211; Adrenaline junkies, boxers, intelligent nerds, and so much more. It also thrills me to see the costume’s. I’m pretty sure my lingerie bill will be increasing over the next few weeks.<br />
<span id="more-64"></span></p>
<p>My gratitude for today:</p>
<p>•	Women, who position themselves as well-rounded, interesting, passionate females that don’t stop with their looks, but use them as a platform for the greater good. </p>
<p>•	Speaking of passionate role models, a college classmate Natalie Ehmka, CEO of Pretty Feisty is not only beautiful and smart, but has overcome dark things to empower others. I read her Facebook posts and am reminded that things continue on. </p>
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		<title>Day #3: Gratitude Journal &#8211; Sisters, Coffee, Friends and Passion</title>
		<link>http://amylinert.com/2011/11/29/day-3-gratitude-journal-sisters-coffee-friends-and-passion/</link>
		<comments>http://amylinert.com/2011/11/29/day-3-gratitude-journal-sisters-coffee-friends-and-passion/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 03:53:37 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[gratitude]]></category>
		<category><![CDATA[passion]]></category>
		<category><![CDATA[sisters]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=63</guid>
		<description><![CDATA[So many things to be grateful for and appreciate about today. First day back from extended PTO days or long weekends can be brutal. I made the effort today to sit back during the day and find the shiny moments, and honestly, it was fun. Today’s points of gratitude: • My sister and her rough/tom-boy [...]]]></description>
			<content:encoded><![CDATA[<p>So many things to be grateful for and appreciate about today. First day back from extended PTO days or long weekends can be brutal. I made the effort today to sit back during the day and find the shiny moments, and honestly, it was fun.</p>
<p>Today’s points of gratitude:<br />
<span id="more-63"></span><br />
•	My sister and her rough/tom-boy exterior and how it teaches me to roll with the punches. Those you have highest expectations of can also be the most honest and know the exact buttons that get you stirred up. I am grateful for her to help toughen me up.</p>
<p>•	The Starbucks crew at 7th St and Missouri, I’ve been there enough they see me walking up in the mornings and have my drink ready by the time I get to the cashier. That small customer service measure is a morning smile from me. And when I get to say &#8220;Double dirty chai&#8221; and hear the questions from the people behind me. <img src='http://amylinert.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>•	Open communication and understanding between friends reminding me small issues are not the end of world, and some things are worth the risk. </p>
<p>•	My intern Emily who has the hunger and passion I had at her age for this industry, it’s refreshing and revitalizing. </p>
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		<title>Day #2: Gratitude Journal – Lights, Silence, Dexter and Running</title>
		<link>http://amylinert.com/2011/11/28/day-2-gratitude-journal-%e2%80%93-lights-silence-dexter-and-running/</link>
		<comments>http://amylinert.com/2011/11/28/day-2-gratitude-journal-%e2%80%93-lights-silence-dexter-and-running/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 01:50:41 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[Dexter]]></category>
		<category><![CDATA[gratitude]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[Nike shoes]]></category>
		<category><![CDATA[purple]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=61</guid>
		<description><![CDATA[My gratitude for today: • Christmas lights on the Christmas Tree – it lights up the house in the most perfect, warm glow. • Turning my work email back on from last Wednesday and having no emails that required attention. For the first time in nearly 3 years, I actually had no interruptions for 4 [...]]]></description>
			<content:encoded><![CDATA[<p>My gratitude for today:</p>
<p>•	Christmas lights on the Christmas Tree – it lights up the house in the most perfect, warm glow.</p>
<p>•	Turning my work email back on from last Wednesday and having no emails that required attention. For the first time in nearly 3 years, I actually had no interruptions for 4 of my 7 PTO days.<br />
<span id="more-61"></span><br />
•	For the <a href="http://www.sho.com/site/dexter/home.sho#fbid=tPF7vifCw72" title="Dexter" target="_blank">Dexter</a> TV series – killer twists, literally.</p>
<p>•	For my new <a href="http://www.6pm.com/multiview/7680038/276599" title="Nike Shoes" target="_blank">Nike training shoes</a> – complete silver and purple running goodness.</p>
]]></content:encoded>
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		<title>Day #1: Gratitude Journal &#8211; Friends and Holidays</title>
		<link>http://amylinert.com/2011/11/27/day-1-gratitude-journal-friends-and-holidays/</link>
		<comments>http://amylinert.com/2011/11/27/day-1-gratitude-journal-friends-and-holidays/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 03:20:20 +0000</pubDate>
		<dc:creator>AmyLinert</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://amylinert.com/?p=58</guid>
		<description><![CDATA[On Facebook, many friends have been posting their gratitude journals for a 30-day period. I enjoyed reading their posts, and it made me reflect on my own life and days that I thought ‘tis the season, is a good reminder to remind myself of all the things I am thankful, enjoy and cherish. A second [...]]]></description>
			<content:encoded><![CDATA[<p>On Facebook, many friends have been posting their gratitude journals for a 30-day period. I enjoyed reading their posts, and it made me reflect on my own life and days that I thought ‘tis the season, is a good reminder to remind myself of all the things I am thankful, enjoy and cherish. A second reason is for to take time out each day for a breather and reminder to push past the daily challenges, and reflect on the good parts. So here goes.<br />
<span id="more-58"></span><br />
Day #1<br />
I have gratitude for: </p>
<p>•	The start of the holiday season because the days between Thanksgiving and Christmas are dedicated to family fun, appreciation and togetherness.</p>
<p>•	For oversize rawhide bones because Derby’s eyes get so big when he sees what I brought home and for the hours of happiness he has dragging it around the house.</p>
<p>•	For new-old friends that remember the passion I have for non-profit’s and asks me to help review marketing pieces. It warms my heart and gets my creativity going again.</p>
<p>•	For my new sand volleyball friends taking the time to teach me what they know to improve my game. And for allowing “Ms. Mayhem” to test her rusty skills and new skills out on players that are way better than me.</p>
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