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A versatile digital marketing strategist who collaborates with internal and external teams to execute impactful programs across all marketing channels, and measures the digital marketing results.
Digital marketing expertise:
− Search Engine Marketing (SEM, Pay-per-click)
− Search Engine Optimization (SEO)
− Social Media Marketing & Management (SM)
− Email Marketing Campaigns/Automation (Exact Target, Campaign Monitor, Constant Contact, IBM Marketing Cloud)
− Digital Advertising (Display, Retargeting, Search Intent)
− Content Marketing and Strategy
− Online Reputation Management and Crisis Management
− eCRM
− Channel Tracking and Analytics
Marketing expertise:
− Sales Tool Activation (playbooks, decks, communications, strategy)
− End-user Activation (member marketing and engagement strategies)
Industries served:
– Human Performance (EXOS, EXOS Fuel Supplements – now Thorne Sport Performance)
– Motorsports (American Le Mans Series)
– Higher Education (national institutions)
– Healthcare (community hospitals)
– Retail (clothing and electronic cigarettes)
– Real Estate (master planned and investments)
EXOS – Brand Manager
Collaborate with teams across EXOS to develop sales and activation strategies and programs to bring awareness, drive adoption and supporting sales goals of our intellectual property products.
Brand Manager for Technology products within the Performance Innovation Team
Brand Manager for EXOS Performance Nutrition, now Thorne Sports Performance supplement line
Brand Manager for EXOS Education programming to drive sales and engagement.
MartzParsons Agency – Director of Digital Marketing
Clients served:
+ Valley of the Sun YMCA – marketing strategy, lead generation, SEO, double click for publisher implementation
+ Popticals – market introduction strategy for start-up
McMurry, McMurry/TMG – Sr. Digital Marketing Manager
Clients served:
+ The Children’s Place – social strategy, management and crisis communication, ambassador programming,content advertising, reporting and analytics.
+ Delta Faucet – social strategy and management, ambassador programming, reporting and analytics.
+ American Le Mans Series (now IMSA) – digital marketing strategy, advertising strategy and management, SEO, social media engagement, email marketing, fan activation and affiliation, reporting and analytics.
+ Northern Arizona University Personalized Learning – digital marketing and lead generation strategy and management, digital advertising, reporting and analytics.
+ CDW proprietary magazines – digital marketing strategy, content advertising strategy and management, email marketing, reporting and analytics.
+ NJOY electronic cigarette – market introduction strategy, digital marketing strategy, content advertising strategy and management, email marketing, media relations, crisis communications, lobbying strategy support, reporting and analytics.
+ Sebring International Raceway – lead generation campaigns for 12-hours of Sebring through digital media and social media, reporting and analytics.
+ LifeLine Ambulance
+ SmartStraps
+ Great Place to Work Institute
+ Arizona State Credit Union
+ CDK Partners
+ Communication Integrators (guestLink)
+ Hotel Andaluz
Denise Resnik & Associates – Public Relations Account Manager
Clients served:
+ Summit at Copper Square
+ CDK Partners
+ Various DMB real estate properties including the GM Proving Grounds
+ DeRito Partners
Fusion Partners, USA – PR Manager
Clients served:
+ CAC Properties, master planned developer in Mexico
United Cerebral Palsy of Central Arizona – PR Manager